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Online social networking also gives you an easy platform to let customers know about changes to your business from address changes to new services offered.Let Your Needs Be KnownAs a business owner, especially a small business owner, you likely don't have much time to seek out new employees or business partners. Social media optimization can get the message out that you're looking to hire certain people with specific skills or that you're looking to partner with another organization.Build CredibilityThe nature of online social networking means that a real person needs to post and maintain the profile. This provides credibility because people know a living, breathing body,Ugg Jillian Boot, not an automated response system, is putting the effort to actively run and participate in the site. Attract Traffic to Your WebsiteIncrease traffic to your business website by promoting it with online social marketing. 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